7.23 Verily the reward (fruit) that accrues to those men of small intelligence is finite. The worshippers of the gods go to them, but My devotees come to Me.
7.28 But those men of virtuous deeds whose sins have come to an end, and who are freed from the delusion of the pairs of opposites, worship Me, steadfast in their vows.
7.29 Those who strive for liberation from old age and death, taking refuge in Me, realise in full ï1thatï1 Brahman, the whole knowledge of the Self and all action.
जरामरणमोक्षाय मामाश्रित्य यतन्ति ये |
ते ब्रह्म तद्विदुः कृत्स्नमध्यात्मं कर्म चाखिलम् ||७-२९||
7.30 Those who know Me with the Adhibhuta (pertaining to the elements), Adhidaiva (pertaining to the gods) and the Adhiyajna (pertaining to the sacrifice) know Me even at the time of death, steadfast in mind.
साधिभूताधिदैवं मां साधियज्ञं च ये विदुः |
प्रयाणकालेऽपि च मां ते विदुर्युक्तचेतसः ||७-३०||